A PDF is a container of objects: page descriptions, fonts, and images. Lossless optimise re-saves those objects with a more compact structure (object streams) and can optionally remove metadata. It never touches the pixels of an image or the text on a page, which is why quality and text selection are unchanged. The catch is that if the file was already saved compactly, there is almost nothing left to remove.
Strong mode takes a different route. Each page is drawn onto a canvas at a chosen resolution, encoded as a JPEG, and a new PDF is built from those pictures. For scans and photo-heavy documents this can make a big difference. The price is real: text becomes part of the picture, so it can no longer be selected or searched, links and form fields stop working, and vector graphics are flattened. A page that was mostly text can even get bigger.
Because the outcome depends entirely on what is inside your file, the tool never promises a percentage. It compares the real byte counts and treats a result as meaningful only when it is at least 3% smaller. A difference of under 1% or under 1 KB is reported as no real change, and a larger result is never offered as a compressed download.